Thursday, April 18, 2013

'I by AIISHA' fashion show

Hello everyone ,
So , last Monday i was lucky enough to be part of an amazing fashion event , that is the Launch of the new high-end, Ready-to-Wear brand ‘I by Aiisha’. The first collection titled ‘Mirror’, composed of 42 looks, was revealed at a fashion show at the Infiniti Centre in Dubai. 
“’I by Aiisha’ represents a women’s individuality and evolution. With simplistic lines, statement colors and structured fit, this line suits women with differing needs, backgrounds and tastes,”  commented our beloved UAE based fashion designer AIISHA RAMADAN ...
I've always loved Aiisha's designs but this collection has my favorite element "simplicity" it's simple yet very detailed , the collection can be described  as , elegant , sexy , fun and chic ..
i took some photos backstage to share with you(sorry the quality isn't the best , took them with my phone !)

I fell in love with this belt the moment to saw it ! perfection , i want it in all colors hehe

In line with Aiisha Ramadan’s tradition of innovation and unique collaborations, ‘I by Aiisha’ was launched with a video campaign featuring a host of celebrities including beauty expert and TV presenter Joelle Mardinian, singer Asmaa Lmnawar, TV Presenter Mohamad Abu Obeid, Bollywood actor Arjan Bajwa and Aiisha Ramadan herself. Featuring their unique, personal opinions of how to define style,follow this link to watch the video:

The ‘Mirror’ collection will be in stores by August 2013.
To see the collection visit :

Mariam A.  


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